ashburn cr8.

Creative Strategy & Experience Design

Finding the human connection between brands and people, then bringing it to life.

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The most interesting creative work happens when business ambition meets human truth.

Ashburn Cr8 is the independent creative practice of Beny Ashburn, built on 25+ years of experience in brand strategy, creative direction, and experiential marketing.

I bring clients, creative teams, and production partners together around a shared vision, shaping the strategy, guiding the creative, and staying close to the work from concept through execution.

The Founder

Beny Ashburn

Beny Ashburn is the founder of Ashburn Cr8, an LA-based creative strategy and experiential agency, and Co-Founder and Chief Brand Officer of Crowns & Hops Brewing Co. — the first globally recognized Black-owned, women-owned, and veteran-owned craft beer brand.

She is a hybrid of Creative Director, Executive Producer, and Brand Strategist — three disciplines most people specialize in separately, and that she has held together for more than two decades. Her work spans digital, commercial, and live event production, with brands including Beats by Dre, American Express, PUMA, Warner Bros., Verizon, and Estée Lauder, and cultural moments from Marvel Studios’ Black Panther premiere to Rihanna’s FENTY × PUMA to the Super Bowl LX Innovation Summit.

The through-line across all of it is the same: helping brands find what is already true about themselves, and building the language, the creative, and the experiences around that truth. Having worked both agency-side and brand-side, she carries two vantage points into every engagement — not only what a brand should say, but how it moves through a company and lands in a room.

On the stage

TEDx Watch the talk ↗
Beny Ashburn, founder of Ashburn Cr8

What we do

  1. 01

    Brand Strategy

    Finding the truth underneath the brand.

  2. 02

    Creative Direction

    Giving that truth a visual point of view.

  3. 03

    Content

    Telling stories that create emotional connection.

  4. 04

    Experiences

    Bringing the brand into the room and making people feel it.

  5. 05

    Production

    Carrying the vision from concept to reality without losing what made it special.

  6. 06

    Partnerships

    Creating meaningful connections between brands, people, and culture.

The Work

Ten projects,
in three beats.

Crowns & Hops, Nike, Marvel, FENTY × PUMA, Alaska Airlines, and more — each one listened for, seen, and built.

See the work →

The 8

The mark is the method.

We believe every brand has two stories.
The one everyone knows, and the one that matters most.

Most brands start with what they want to say. We start with what’s already true, building an emotional connectivity that is missing from most brands.

The 8 is inverted as a reminder that the strongest ideas often come from looking at something differently.

Contact

If a short conversation
would be useful.

The best work usually starts there. A conversation about what you’re building, and where you’re trying to go.

beny@ashburncr8.com